TikTok is introducing a new feature that permits them to lessen the amount of AI-made content appearing in their timelines. This step comes as the company announced that it presently contains more than 1 billion AI-generated clips.
Pilot Phase and Launch
The update is being tested over the next few weeks before a widespread rollout. This advancement comes amid a surge in AI content, driven by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly a tenth of the fastest-growing content creators on another major platform exclusively feature content made by AI. A considerable share of this content is classified as “AI slop”, a term for poor-quality, bulk-generated content that is typically illogical or dreamlike.
Based on user feedback that a lot of users like content made with AI tools, from digital art to informative clips, and we aim to provide users the power to increase or decrease of that, based on their own preferences,” said a platform representative.
Volume and Proportions
The service disclosed that there are currently 1.3 billion videos on its app tagged as made with AI. Collectively, more than 100 m media items are added to the app every day, making clips made by AI a relatively small part of its total content library.
Customizing Your Feed
Users will be able to limit or boost the volume of AI content they watch by using the content preference setting in the app and picking the AI content topic. Additional categories that can already be controlled under the tool cover politics, clothing, cosmetics, and choreography.
Content Labeling and Policies
Its policies require content makers to identify convincing AI-generated content, and it forbids harmful AI impersonations of celebrities or critical incidents. Any realistic AI-generated clip that is without a tag can be deleted under its user guidelines.
Furthermore, the app will henceforth apply an AI-generated label to content created with its built-in AI features, or identified by an cross-platform project for recognizing artificial media. This measure is aimed to help prevent users from attempting to evade the disclosure requirement.
Educational Initiatives
The platform is also introducing a $2m AI literacy fund for specialists and groups to create informative material about responsible artificial intelligence. This initiative will support charitable organizations specializing in educating coding and technology.
Moderation Strategy
The video-sharing app has supported its content review process, following debate over plans to make redundant numerous review team members in the UK. The company is expected to cut a significant number of roles in its trust and safety team in its British office, with trade unions and online safety experts expressing worry that staff are being displaced by AI moderation.
A trust and safety lead explained that staff-based oversight would remain essential, but artificial intelligence can protect employees by removing the most distressing content ahead of it gets reviewed by staff. The platform stated a notable drop in explicit and harmful content handled by content reviewers over the previous year due to intervention by its AI tools.
We believe it is crucial to combine staff and AI to keep the platform safe,” she said. “We’ll have people as part of that process, but we further consider it’s very important to reduce exposure to harmful content as quickly as possible, which is why a extensive automated help is proving valuable operate efficiently.”
